CHLOÉ
RETAIL CONCEPT
Inspired by the design of the Chloé fashion house outlets, INSIGHT has designed the retail concept for the corners and furniture of the Chloé perfumes by highlighting the minimalist and sophisticated beauty of the brand. By bringing together pastel tones and warm colours, the luxury of natural materials like marble, patinated oak and the Cambre Stone. INSIGHT has elaborated all the guidelines of the retail concept and designed the merchandising “book-box set” from it.
